1. READ/play the text
2. CLICK the picture (and video)
3. TRY this:
Q1: What was new about these posters?

[Answer]

The posters used in this campaign were of a completely new style. No one had seen anything like this before.

Simple, direct messages were put on the posters that could be read in a second.

Older ('Victorian') posters had been very wordy and without color pictures. It was this direct message that made all the difference.